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The Difference Between Apple and Microsoft

On this week’s TWiT they talked briefly about the original, 5 GB, hard-drive-based iPod, and Dan Shapiro said:

I was working at Microsoft when this came out, and everybody was clustered around one of the first ones that somebody brought in.  And the thing that got everybody, just, their heads spinning around, was they put a speaker in here just so that they could make it click when you turned the wheel.  That was what blew everybody’s mind.  And everybody around the table said, "We would never do that here."

Leo responded: "No.  Because it’s bad engineering!  It’s crazy!  And yet, it’s great UI.  It’s brilliant UI."

Posted by Anthony on Jul 1, 2010 | 2 replies
Filed under: Apple, Business, Microsoft, Tech

Comments:

01. Jul 24, 2010 at 10:25pm by Hans Eich:

The clicking speaker is actually pretty ingenious. It’s not so easy to make a wheel to make a physical click. The electronic click signals the same thing to the brain and is really easy to make. Did you ever notice that Apple did the same thing for the scroll ball on the mighty mouse. When the computer is off the ball actually does nor click.

Cheers, Hans

02. Jul 25, 2010 at 01:27pm by Anthony:

Yeah, it makes a lot of sense.  I’ve never used a mighty mouse, but I believe it.

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