The Microsoft / Seinfeld / PC Ads

So apparently I’m in the minority with my opinion of the new Microsoft ad campaign.  I think the first and second ads, with Seinfeld, are great, and the third one is totally lame.  Everyone else seems to think the opposite.

The Seinfeld ads were ads about nothing, which was of course the whole point of Seinfeld’s TV show.  The ads weren’t trying to sell Windows or PCs.  They were just Gates and Seinfeld hanging out, trying to be normal guys.  The ads were pointless, but they were funny and interesting.  And they sure as heck got people talking about Microsoft.

The new "I’m a PC, and I’ve been made into a stereotype" ad is whiny and pathetic.  It’s basically saying "please don’t listen to what Apple says about me!"  The ad shows lots of politically-correct multicultural images of people around the world saying "I’m a PC", which when you think about it, just means that the PC is pedestrian, in contrast to the Mac, which is special.

The new ad also fails because, technically, every Mac is also a PC.  And furthermore, Microsoft doesn’t even sell PCs, they sell Windows, which isn’t mentioned at all in the ad.  So what’s the point again?

The Seinfeld ads were bold, new, interesting, and subtle; and they made Bill Gates a little more accessible to us, even if only for pretend.  The third ad is utterly unoriginal and boring.

Posted by Anthony on reply

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